Hi, I’m Julie
Senior Product Designer in Growth
My main focus is growth and acquisition in B2C products.
I have successful cases that resulted in significant improvements in conversion and retention.
Redesigned Subscreen
Increase dpCVR annual by 508%
We redesigned the subscription screen to boost the conversion rate for the annual subscription. This update focused on simplifying the messaging and emphasizing the value of the annual plan. As a result, the redesigned screen increased the annual subscription conversion rate by 508% and improved t2pCVR by 16.9%
Custom Presets
Drive 76% Higher Engagement
Redesigned Onboarding
Boost dpCVR by 14.9%
A redesigned onboarding experience that guides users through the app's key features, with personalized tips and contextual prompts. This update focuses on helping users understand the value of the app quickly and how to engage with it more effectively. As a result, the onboarding increased dpCVR by 14.9% and t2pCVR by 11.9%
A custom presets feature designed to cater to Lensa’s professional users, offering enhanced functionality beyond the app's limited options for casual users. This feature addresses the needs of professionals, resulting in a significant increase in pCVR by 12% and a 76% boost in engagement
Subscreen Update
Rise Conversion to First Purchase by 9.4%
We replaced the "close" button with a "Continue with Ads" button to better guide users through the process. This change improved user engagement by clearly communicating the next step and reducing friction. As a result, the update led to an increase conversion to first purchase increase by 9.4% (from 0.687% to 0.751%)
Coming soon…